Advertising Standards Authority Inc.
ADVERTISING STANDARDS AUTHORITY INC, (ASA) (previously known as Committee of Advertising Practice) was formed early in 1973, and incorporated in late 1990. Its membership, in accordance with self-regulatory principles, are requested to be bound by the decisions of the Advertising Standards Complaints Board (see below), is made up of representatives from the:
Association of New Zealand Advertisers(Inc)
Communication Agencies Association of New Zealand
Interactive Advertising Bureau of New Zealand
Magazine Publishers' Association (Inc)
Newspaper Publishers' Association of New Zealand (Inc)
New Zealand Cinema
New Zealand Marketing Association (Inc)
New Zealand Post
Outdoor Media Advertising Association (NZ)
Pay TV Group
Radio Broadcasters Association (Inc)
The three main objectives are:
To these ends ASA introduces and amends Codes of Practice. These have been developed for specific categories of advertising where they are considered necessary. Where appropriate the Codes have been developed in consultation with industry, consumer groups and government departments.
Advertising Standards Authority New Zealand, PO Box 10-675, Wellington 6143. PH (04) 472 7852 FAX (04) 471 1785 Email email@example.com